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Sony 48 Inch A90K BRAVIA XR 4K HDR TV OLED Smart Google TV (XR-48A90K) $998

Amazon Deals › 🏷️ Sony Deals › 📬 Sony Emails (80) › 28% OFF

✍️ By Deal Hive Mind editors • Verified Aug 17, 2026

Sony 48 Inch A90K BRAVIA XR 4K HDR TV OLED Smart Google TV (XR-48A90K) $998

Deal Price

$998.00 $1,399.99

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📊 Deal Intelligence & Market Context ⚡ Real-Time Analytics

Category Benchmark -15% vs Avg

15% below the Tech & Electronics category benchmark (43%)

Price Velocity -$401.99 MSRP cut

📉 Immediate $401.99 markdown (28% off) from list price

💡 Why this is notable: Delivers a rare 28% markdown on authentic Sony inventory from authorized retailers.

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About this Deal

The Sony 48 Inch A90K BRAVIA XR 4K HDR TV OLED Smart Google TV (XR-48A90K) is available for purchase at $998.00. Key features include the XR Processor with AI technology, Dolby Vision and Dolby Atmos support, exclusive features designed for PlayStation®5, and included 4K movie credits.

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$998.00 Sony 48 Inch A90K BRAVIA XR 4K HDR TV OLED Smart Google TV (XR-48A90K) $998

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