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SENT DATE September 23, 2026 - 08:39

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DECIEM: Welcome to The Ordinary.

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DECIEM promotional newsletter: Welcome to The Ordinary..

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Science moves continuously, access should too.

The Ordinary.

What is a scientific advancement worth if no one can access it?

When we started

▶ Read full email text (42 sections)

, our goal was simple:

democratize skincare

and

put science in the spotlight

. We started with commodity ingredients like hyaluronic acid and niacinamide, labelling our formulations with the percentage of their active ingredients.

Now we're going beyond, making

innovative

ingredients accessible as well.

Growth factors are molecules that

activate skin's natural repair mechanisms

. They're not new — they've been used since 1999. However, recent scientific advancements have resulted in plant‑based growth factors, some of the most cutting‑edge ingredients in skincare

targeting and treating advanced signs of aging

. Up until this point, growth factors have been typically found in serums that aren't priced accessibly. So, we're pushing them into the spotlight with

higher concentration

and at a

far more sensible price point

Learn More about GF 15% Solution

Our latest formulation is one more way for us to continue pushing the boundaries of what's possible in skincare. Science advances. Access should too.

Shop GF 15% Solution

Curious about growth factors? Get into the science behind

this innovative ingredient.

Growth Factors 101

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The Ordinary.com

NIOD

We're here to help.

Reach out to

Customer Support

, check out our

FAQs

, or

manage your profile.

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