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SENT DATE October 24, 2026 - 08:01

SUBJECT

Adidas: The next chapter from BadBo by adidas

✨ Email Summary

Adidas promotional newsletter: The next chapter from BadBo by adidas.

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Adidas N/A

Seasonal Promotion

* Newsletter announcement from Adidas.
adidas N/A

Shop the new BadBo 1.1 Low sneaker

* The BadBo 1.1 Low sneaker debuts alongside a new colorway of the original BadBo 1.0.
adidas Throughout the season

Win exclusive signed collectibles

* adiClub members get a chance to win exclusive signed collectibles from the 2026 Rookie Class.
* Featured athletes include Carnell Tate, Caleb Downs, and Denzel Boston.
* New athletes and prizes are unlocked each month.

📄 Email Content

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The Bad Bo 1.1 Low sneaker debuts alongside a new colorway of the original Bad Bo 1.0. Buy now.

Bad Bo by adidas x Bad Bunny

BADBO BY ADIDAS

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The Bad Bo 1.0 was designed to move across different moments, settings, and expressions. The Bad Bo 1.1 builds from that foundation, expanding the franchise through new proportions while keeping a clear connection to the original.

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2026 ROOKIE CLASS GIVEAWAY II

adi Club members get another chance to win exclusive signed collectibles from the future of adidas Football. Our second rookie drop spotlights three athletes already shaping the next era of the game:

Carnell Tate — Wide Receiver

Caleb Downs — Safety

Denzel Boston — Wide Receiver

Throughout the season, adi Club will unlock signed pieces from these rising stars, giving fans a chance to own a moment from their rookie journey.

Each month, new athletes drop. Unlocks fresh prizes, new stories.

More ways to celebrate the future of adidas Football.

LEARN MORE

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© 2026 adidas America, Inc. adidas and the 3-Stripes mark are registered trademarks of adidas America 5055 N. Greeley Avenue Portland, OR 97217

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